In preparing for the upcoming debates, it's the job of a campaign to get questions asked that use their own framing and language, not the opposition's framing and language. Obama needs to train, to give fast, straight-on, inspiring responses that link his major themes - empathy, responsibility (both social and personal) and aspiration - to the foundational ideals of our country. Obama's values are America's values, and that has to come out loud and clear. Additionally, he must show just how extremist the McCain/Palin ticket is.
The Obama campaign is assuming that if you just tell people the truth, they will reason to the right conclusion. That's false. Giving facts and figures won't work. Conservative populists often vote against their economic self-interest and instead vote on their identity as conservatives and on their antipathy to liberals, who they see as elitists who look down on them. They tend to vote for people they identify with and against people who they see as looking down on them. The job for the Obama campaign is to reverse the present mindset that the Republicans have constructed, to reveal the conservatives as elitist Washington insiders who cynically manipulate them, to get conservative populists to identify with Obama and Biden on the basis of values and character, and to have them see realities through Obama's leadership capacities. Not an easy job. But it's the real job.